Music Video: An introduction
1) What is the purpose of a music video?
The purpose is to promote the song it self and sometime the entire album. It also gets people to come back and listen to the song again since it now has a video to it.
2) How has the digital age changed the production and distribution of music videos?
Definitely, because now music videos aren't only shown on TV but they're all over social medias and people can watch them whenever they want to.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
VEVO is owned by , Universal Music Group Sony Music Entertainment and Warner Music Group. It was originally made for people to stream music video's like you would videos on Hulu or series on Netflix.
4) What are the key conventions of a music video?
Typically you have the person singing the song in the video, sometimes offering some form of story line behind the video, and other times it's simply a performance.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Many music videos present a form of narrative and use Todorov's equilibrium theory.
6) What examples are provided in the factsheet for intertextuality in music videos?
Paramore's - Decode uses actual scenes from the movie Twilight in it's music video, the lyrics also reference to the events in the movie. Also My Chemical Romance's; Teenagers has cheerleaders which are purposely made to be reminiscent of the cheerleaders in the video Smells Like Teen Spirit by Nirvana ,which is pleasurable for people who notice it.
7) Why do audiences enjoy intertextual references in media products?
It's an audience pleasure, as when people notice these references they get a feeling of enjoyment out of if and makes them feel special.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
The representation is stereotypical towards African American's as they're all shown as gangsters, whereas the only appearances of white people are as law enforcement and paramedics.
The intertextuality could be linked to the real life shooting 50 Cent was involved in where he was actually shot 9 times. It also refers to the shooting of Tupac.
The target audience would be most likely have been teens but as the music video has aged, this video and song would appeal so slightly older audiences as they would have listened the song growing up.
The song was produced by: Darrell "Digga" Branch, Eminem and Luis Resto.
The video was directed by Jessy Tererro
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
The use of "Lowrider" cars and "The Hood" insipred a lot of future artists to follow in the same tracks, and include these things in their own music videos.
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
A music video these days is typically made AFTER the song blows up and once it becomes popular people would ask for a music video, and feeding of that same success artists would create a music video to get people to come back and re listen to the song.
The purpose is to promote the song it self and sometime the entire album. It also gets people to come back and listen to the song again since it now has a video to it.
2) How has the digital age changed the production and distribution of music videos?
Definitely, because now music videos aren't only shown on TV but they're all over social medias and people can watch them whenever they want to.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
VEVO is owned by , Universal Music Group Sony Music Entertainment and Warner Music Group. It was originally made for people to stream music video's like you would videos on Hulu or series on Netflix.
4) What are the key conventions of a music video?
Typically you have the person singing the song in the video, sometimes offering some form of story line behind the video, and other times it's simply a performance.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Many music videos present a form of narrative and use Todorov's equilibrium theory.
6) What examples are provided in the factsheet for intertextuality in music videos?
Paramore's - Decode uses actual scenes from the movie Twilight in it's music video, the lyrics also reference to the events in the movie. Also My Chemical Romance's; Teenagers has cheerleaders which are purposely made to be reminiscent of the cheerleaders in the video Smells Like Teen Spirit by Nirvana ,which is pleasurable for people who notice it.
7) Why do audiences enjoy intertextual references in media products?
It's an audience pleasure, as when people notice these references they get a feeling of enjoyment out of if and makes them feel special.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
- Conventions (movement/narrative/artists
- Intertextuality
- Representation
- Audience
- Institution
The representation is stereotypical towards African American's as they're all shown as gangsters, whereas the only appearances of white people are as law enforcement and paramedics.
The intertextuality could be linked to the real life shooting 50 Cent was involved in where he was actually shot 9 times. It also refers to the shooting of Tupac.
The target audience would be most likely have been teens but as the music video has aged, this video and song would appeal so slightly older audiences as they would have listened the song growing up.
The song was produced by: Darrell "Digga" Branch, Eminem and Luis Resto.
The video was directed by Jessy Tererro
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
The use of "Lowrider" cars and "The Hood" insipred a lot of future artists to follow in the same tracks, and include these things in their own music videos.
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
A music video these days is typically made AFTER the song blows up and once it becomes popular people would ask for a music video, and feeding of that same success artists would create a music video to get people to come back and re listen to the song.
Comments
Post a Comment