Media Blog 2 - Mr Halsey

Social and cultural context 1) What other projects has Common been involved in? He was involved in the production of Selma, and in a way helped promote and endorse the movie through his involvement with his music being in the movie and his music video. 2) What is the 13th Amendment of the American Constitution? The 13th amendment was passed by the Senate on April 8, 1864, and by the House on January 31, 1865. The 13th amendment basically allowed for slavery as it said that slavery was still allowed as form of punishment for petty crimes. 3) What were the Black Codes? The 'Black Codes' were a set of laws put in place to limit the freedom of African Americans, and to ensure that they will stay available as a cheap labour force. Under black codes all black people were required to sign a yearly labour contract; which if they refused to sign, they'd risk being fined, arrested, and forced into unpaid labour. The outrage of this helped undermine the the Republican Party and

WWW: Some intelligent points&good use of media theory / terminology EBI: You didn't specifically explain q1 ,q2, needs more developing. 2) Read the  whole mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question). 1)  The distinction between actors and characters is arguably breaking down as films allude to  stars’ previous roles or reputations or deliberately play an actor against type. 2)  Film festivals were vital in the promotion of the film as awards and acclaim from influential  industry figures helped to raise the profile of the film. E.g. quote on poster from acclaimed  actor Sir Ian McKellen. 3)  Representations portray both sides. At times appear to favour the West (and therefore  capitalism, dominant ideologies, hegemony – e.g. supermarket scene). However, the hero is  an East German, reflecting values associated with communism and

  1) How does the  This Is America  video meet the key conventions of a music video? It has the singer/artist in it alongside a narrative of some form. It also has elements on intertextuality where at one point Childish Gambino criticises other rappers such as Lil Pump by using his flow and saying "100 bands" and then "Contraband" which obviously suggests that he doesn't rap about anything apart from money and his possession of contraband.  2) What comment is the video making on American culture, racism and gun violence? It suggests that a lot of American culture is surrounded by guns and violence, especially with all the recent shootings that have happened.  3) Write an analysis of the video applying the theories we have learned: Gilroy, Hall, Rose and Dyson.  Read this  Guardian feature on  This Is America  - including the comments below. This video could relate to Dyson's theory due to the criticisms given in this video of not only American but Hip

1) What is the purpose of a music video? The purpose is to promote the song it self and sometime the entire album. It also gets people to come back and listen to the song again since it now has a video to it. 2) How has the digital age changed the production and distribution of music videos? Definitely, because now music videos aren't only shown on TV but they're all over social medias and people can watch them whenever they want to. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? VEVO is owned by  ,  Universal Music Group Sony Music Entertainment  and  Warner Music Group . It was originally made for people to stream music video's like you would videos on Hulu or series on Netflix. 4) What are the key conventions of a music video? Typically you have the person singing the song in the video, sometimes offering some form of story line behind the video, and other times it's simply a performance.  5) How can narrative be used