A field in England - Concluded

1) Summarise the article in 50 words.

This magazine talks about the domination of Hollywood and investigates 'art-house' films. 4.4% of of the UK film box office was done by foreign films. They categorise these as 'specialised', and don't tend to be part of most people's 'cinema going' experience. How subtitles put off an audience. This article also talks about art-house films and their qualities.2) What are some of the suggested audience pleasures for arthouse film?
Some suggested audience pleasure are: its artistic way of portrayal, how they are harder to understand so it creates maximum ambiguity for the audience.

3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).

Some audiences struggle with art-house films because they are harder to read/understand, art-house cinema is allusive, 'highbrow' are more likely to understand than lower class.

4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?

 In my opinion I agree that art-house films are for middle classes and older generations because they are made to for artistic pleasure purposes not for the entertainment. The older generation value art more and the middle class understand these types of films, whereas the younger generations and lower class may find this boring and harder to understand.
5) What type of audience would A Field In England appeal to? What about Chicken?

A Field In England would appeal to a niche audience and perhaps older generation purely because its based during the time of war. Chicken is also targeted at a niche audience due to the unique storyline.

A Field In England: BFI report on the release strategy and commercial success

1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report? 

The purpose of this report was to show us the movies marketing and financial strategy's and how this helped them in their success.

2)What was the budget for A Field In England?

 The total budget for A Field In England was £316,879.

3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales? 

 The film received £21,399 from 17 venues for theatrical releases. The film had 918,000 viewers on TV/ 1.8% of the population. Additionally, during Film 4's screening they had 367,000 viewers.
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?

The primary target audience for this film was ABC1, 18-25 year olds. This does surprise be because I thought that art-house films, in particular this one, would be aimed at a much older audience.
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?

The use of social media was significant in promoting this film, especially for people under the age of 35 and built up excitement. This links with Chicken because they used Facebook and Twitter to generate an audience and promote.
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?

The strategy was successful to an extent. This is because the frequent cinema goers did go to cinema to see the film- 70%, 73% would recommend the film due to an enjoyable experience.