Film Industry: A Field In England

1) Write a 100 word summary of the Media Magazine article.
The articles focus is on distribution of movies and how "A field in England" distributed across all platforms on the same date. It talks about how much money is spent on distribution which is accumulated up to £330mln per year. 


2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose: 
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  
The article is about the Producer Andy Starke on the music industry influences informing, A Field In England’s release strategy and how they illustrate the evolution and democratisation of film distribution. The industry decided to go for something different and tried to release the film differently. Usually, the industry don't want to do something different because they don't want to take the risk.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
This article is about the Commissioning Executive Anna Higgs on screening an early cut of the film for the first time to her fellow executives at Film4 and the groundbreaking release plans that followed after.


Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.

This article is about the Commissioning Executive Anna Higgs on where A Field In England sits within British cinema and how it will reach its intended audience for the film.
3) How was A Field In England’s release different to typical film releases?
The movie was released on all platforms at the same time meaning it would be in cinema, and available on DvD at the same time.

4) What are the advantages to releasing the film across all platforms on the same day?
It'll have a wider spread release and it will seem to be a bigger release. 


5) What are the disadvantages to this approach?
People may all just turn to the cheapest alternative, and copies of the film would quickly be pirated, meaning the studio can potentially make very little money.


6) What target audience would A Field In England be aimed at? Think about demographics and Psychographics.
An ABC1 demographic as it appeals to a slightly higher class audience.


7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?
No, because if that's done people won't go cinema, they'll stream it illegally instead. 
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014? 
Because they believed that the movie would be quickly pirated and distributed illegally. 

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